As the Nation Commemorates the 55th Anniversary of the Voting Rights Act, NAACP Calls on the Black Community to use Their Voice in the Most Powerful Way

The nation’s largest and most highly recognized civil rights organization, announced the “Black Voices Change Lives” campaign, an unprecedented effort to engage Black voters across the country by deploying a blend of traditional and innovative turnout tactics in a select number of battleground states.

“We are excited to announce the ‘Black Voices Change Lives’ campaign to mobilize and turn out Black voters all across the country this November. Our nation is in a once in a lifetime health and economic crisis. This pandemic shows just how important it is to elect people who stand with us and fire the ones who don’t,” said NAACP President Derrick Johnson. “It is not enough for anyone of us to simply vote. In this time of crisis, each of us is obligated to make sure that all people in our communities vote. We have to call our neighbors, text our friends, e-mail our loved ones and remind them to vote because our lives literally depend on it.”

black voices change lives

According to the Pew Research Center, Black voter turnout declined for the first time in 20 years, falling to 59.6 percent in 2016, this is after reaching a historic high of 66.6 percent in the 2012 elections. The NAACP’s “Black Voices Change Lives” aims to increase the Black vote by galvanizing community members to actively engage infrequent Black voters to get to the polls in November.

As systemic racism, unemployment, and the COVID-19 pandemic threaten the lives and livelihoods of Black Americans and communities of color, the NAACP is leading this grassroots civic engagement campaign to address the urgency of the 2020 presidential election. “Black Voices Change Lives” volunteers will receive a list of up to 20 infrequent Black voters in their community who they will contact and urge to vote in November. The initiative provides tools, training, and resources to the volunteers who will call and text the voters they are assigned and encourage them to cast their ballot.

For more information on the “Black Voices Save Lives” campaign, visit the website -